TOURIST MARKET. STRUCTURE, PROCESSES, TRENDS

Discover the fascinating world of the tourist market with a publication that analyzes its structure, processes, and trends. This is an invaluable source of knowledge for students, researchers, and practitioners in the tourism industry who want to understand the mechanisms governing this dynamically growing sector. This book offers a comprehensive look at the tourist market, from its theoretical foundations to detailed analyses of entities and processes.

• In-depth analysis of the subject and object structure of the tourist market.
• Detailed discussion of the activities of suppliers of tourist offers.
• Comprehensive view of tourist demand and consumer market behavior.
• Extensive issues of tourist supply, including the tourist product and the concept of the tourist offer.
• Broad view of tourism policy, its structure, and directions of development.
• Current economic, social, political, and technological problems shaping the tourism market.

The publication presents the place of tourism in the national economy and the theoretical foundations of the functioning of the tourism market. It analyzes the subject and object structure of the tourism market, discusses the activities of suppliers of tourist offers (tourism enterprises and tourist destinations), and tourist demand and consumer market behavior. Particular emphasis is placed on the issues of tourist supply, including the tourist product and the concept of the tourist offer.

In a broad context, tourism policy is presented, along with its structural arrangement and directions of development, as well as detailed regulatory solutions regarding the tour operator market in the European Union, the state's impact on social tourism, and the European Union funds in the tourism economy. Issues concerning the processes of shaping the tourism market include microeconomic problems and those concerning the management of entities, including marketing activities, the tourist brand, modern technologies, innovations, and strategies on the tourism market.

The author, Aleksander Panasiuk, is a professor of economics, a didactic and scientific employee of the Jagiellonian University in Krakow. His rich scientific experience and numerous publications guarantee the high substantive quality of this position. The book is based on the current legal status regarding the regulation of the tourism market, applicable in the countries of the European Union and in Poland since July 1, 2018. The 2019 edition guarantees the timeliness and reliability of the presented data. Regardless of whether you are a student, researcher, or practitioner, this publication will provide you with solid knowledge about the tourism market.