MARKET DUE DILIGENCE. MEASURING MARKET RESILIENCE

In today's dynamic world, full of challenges such as the COVID-19 pandemic, the war in Ukraine, as well as the development of metaverse, blockchain, the Internet of Things and artificial intelligence, the market resilience of organizations becomes crucial. The average lifespan of modern companies has shortened to just 12 years, which underscores the importance of building lasting resilience. This publication offers a tool for measuring the market resilience of organizations (ORO) as an element of the market due diligence procedure, enabling the assessment of the ability to compete and the identification of areas that need improvement.

• Comprehensive analysis of the market resilience of organizations
• Methodology of marketing audit and traditional due diligence
• Tool for measuring ORO (Organization Market Resilience)
• Assessment of the ability of the organization to compete
• Identification of areas to improve competitiveness
• Support for managers and marketing specialists

The author, Robert Kozielski, uses his extensive scientific and research experience, combining theory with practice. The book is an original and valuable study, based on the latest world literature. The proposed methodology for solving the problem of the survival and development of organizations is important both from the point of view of enriching the theory and management practice. This publication is a valuable source of inspiration for researchers dealing with management and marketing issues.

Prof. Dr. habil. Jan Wiktor emphasizes that the book combines the category of due diligence with methodological standards and rules of methodological rigor of studies, research and analysis. It makes an important contribution to the development of management sciences, proposing its own methodology for solving the problem and providing empirical validation of the tool and verification of theses and assumptions.

Prof. Dr. habil. Ing. Stefan Trzcieliński notes that the author has taken on the difficult challenge of making progress in the area of instrumental support for solving the problem of the survival and development of organizations, which is particularly important in an environment characterized by increasing dynamics of change. The choice of this issue is valuable both from the point of view of enriching the theory and management practice.

Technical data: Pages: 294, Format: 236x166 mm, Year of publication: 2022, Binding: paperback, Publisher: Wydawnictwo Naukowe PWN.