INNOVATION MANAGEMENT FROM A SUBJECTIVE PERSPECTIVE

Discover the fascinating world of innovation management from a subjective perspective. This book is the key to understanding how innovation influences economic and social development. Immerse yourself in the analysis of innovation competencies and learn how to stimulate creativity in any environment. An ideal read for students, lecturers, and business practitioners who want to shape the future of innovation.

• Practical tips on innovation management
• Analysis of innovation competencies
• Inspiration for personal and professional development
• Knowledge necessary to function in the industrial revolution 4.0
• Addressed to students, lecturers, and business practitioners
• Helpful in shaping innovative attitudes and behaviors

The book "Innovation Management from a Subjective Perspective" is a response to the challenges of the modern economy, which is increasingly based on innovation. The author, Teresa Bal-Woźniak, analyzes how Polish society and the economy can actively prepare for a new stage of development, stimulated by innovation. The publication refers to the recommendations of the World Economic Forum Global Competitiveness Report, emphasizing the need to develop innovation competencies in the face of the industrial revolution 4.0.

In the book, you will find a detailed discussion of the meta-competence of innovation, as well as specific tips on shaping innovation competencies. The author focuses on building innovation awareness, unleashing innovation engagement, stimulating proficiency, and supporting agency. You will learn how the dissemination of innovative attitudes and behaviors of people can contribute to increasing the effectiveness of innovation management.

This publication is not only an academic textbook but also a practical guide for managers, specialists, designers, and consultants. Thanks to it, you will gain the knowledge and tools necessary for effective innovation management in various environments. The book is addressed mainly to students of fields such as management or managerial economics, but it will also be useful for lecturers and people leading exercise and project groups.

Wydawnictwo Naukowe PWN, known for its high-quality scientific publications, guarantees the reliability and timeliness of the presented knowledge. The book was published in 2019 and has 200 pages, which makes it a comprehensive but also accessible source of information on innovation management. The 234x165 mm format makes it comfortable to read and store. The paperback cover ensures durability and an aesthetic appearance.