CONTROLLING OF MARKETING ACTIVITIES - WOJCIECH GRZEGORCZYK

The book "Controlling of Marketing Activities" by Wojciech Grzegorczyk is an invaluable source of knowledge for anyone who wants to effectively manage the marketing strategy in their company. This publication offers a comprehensive look at the marketing controlling process, from planning through implementation to evaluation of results. Thanks to it, you will learn how to monitor the market situation, analyze marketing mix activities and make informed corrective decisions.

• Comprehensive approach to marketing controlling
• Practical tips on implementing strategies
• Analysis of the market situation and marketing mix activities
• Corrective procedures in case of deviations from the plan
• Current edition from 2023
• Publishing House of the University of Łódź guarantees quality

Marketing controlling in the functional sense is the key to the success of any company that strives to defend itself against competition and strengthen its position on the market. This book is a practical guide to the process of gathering information, developing marketing plans and evaluating them from the point of view of planned initiatives. The author, Wojciech Grzegorczyk, presents proven methods and tools that allow for effective management of marketing in a dynamic business environment.

The Publishing House of the University of Łódź, known for its high-quality scientific and educational publications, offers readers a valuable item that combines theory and practice. The book "Controlling of Marketing Activities" is not only a collection of definitions and concepts, but above all a practical guide that will help you effectively manage marketing in your company. Thanks to it, you will gain the knowledge and skills necessary to achieve success on the market.

Wojciech Grzegorczyk, the author of the book, is an experienced specialist in the field of marketing and controlling. His publication is the result of many years of work and research, which resulted in the creation of a comprehensive and practical guide to marketing controlling. Thanks to him, you will learn how to effectively monitor and evaluate the effectiveness of marketing activities, as well as how to make informed corrective decisions in case of deviations from the plan. This book is an indispensable tool for every manager and marketing specialist.

The book has 134 pages and a format of 170x246 mm. It was published in 2023 in paperback. It is an ideal item for students, managers and all those interested in effective marketing management.