ADVERTISING CAMPAIGN MANAGEMENT QUAL. PGF.08 PART 1

Discover the world of effective planning and execution of advertising campaigns! This handbook is an invaluable source of knowledge that will introduce you to the secrets of the advertising technician profession. Become an expert in creating messages that engage and deliver real results.

• Learn creative techniques in the advertising creation process
• Understand the psychology of advertising and consumer behavior
• Master the brand communication strategy and campaign planning
• Learn how to effectively sell advertising campaigns
• Manage information in the advertising campaign
• Use numerous photos, diagrams and tables to better assimilate knowledge

The handbook discusses in detail creative techniques, advertising psychology, ethics and advertising law. It places particular emphasis on the brand communication strategy, taking into account the objectives, target group, consumer needs and the creation of a brief. You will learn how to plan advertising campaigns, manage the budget and optimize media parameters.

In addition, the publication deals with the topic of selling advertising campaigns, sales presentations and project defense. You will learn how to collect, analyze and share information in the advertising campaign. All difficult definitions have been collected in a glossary, and numerous photos, diagrams and tables make it easier to assimilate knowledge.

With this publication, you will acquire comprehensive knowledge necessary for effective management of advertising campaigns. You will learn the secrets of creating engaging messages, understand the psychology of consumers and learn how to plan and implement effective advertising strategies. Whether you are a student, aspiring marketer or experienced specialist, this handbook will be your invaluable guide in the world of advertising.

The publication was published by WSiP in 2023, in the format 244x177 mm and in paperback. It is a practical compendium of knowledge that will help you succeed in the advertising industry.

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