MANAGING A HEALTHCARE ENTITY

In today's dynamic world of healthcare, effective management of a healthcare entity is the key to success. This publication is an indispensable guide to help you improve your management skills, whether you are a doctor, nurse or manager. Discover proven strategies and practical tips to help you improve the quality of your services and build a strong, competitive organization.

• Relationship marketing: Build lasting relationships with patients.
• Organizational culture: Create a positive work environment.
• Quality management: Raise the standards of services provided.
• Value creation: Provide patients with exceptional experiences.
• Financial management: Optimize costs and increase profitability.
• Legal aspects: Protect your business from risk.

„Managing a healthcare entity” is a modern publication that combines theory and practice. Based on their rich experience, the authors present a comprehensive approach to managing organizations providing medical services. This book is not only a source of knowledge, but also an inspiration to implement innovative solutions and continuous improvement.

This publication is intended for a wide audience - from students of health management courses, through postgraduate and MBA students, to medical staff and people holding managerial positions in healthcare facilities. Regardless of your experience and specialization, you will find valuable information and practical tips to help you succeed in managing a healthcare entity.

Prof. nadzw. dr hab. Monika Dobska - scientific and didactic employee of the Poznań University of Economics and consultant for marketing and quality management in medical services. Head of Postgraduate Studies: Management in Healthcare, Manager in Healthcare. Lecturer of postgraduate and MBA studies in the field of quality management system in healthcare facilities. Author and co-author of over 100 publications, including a number of publications in the field of management in healthcare facilities.

PZWL Publishing House, known for its high-quality medical publications, guarantees the reliability and timeliness of the information presented. „Managing a healthcare entity” is an investment in your knowledge and skills that will bring tangible benefits in the form of better management, higher quality of services and satisfied patients.