PRODUCT DEMAND MANAGEMENT IN THE SUPPLY CHAIN

This book is an invaluable source of knowledge for logistics and management professionals, offering a comprehensive look at demand management in a dynamic supply chain environment. It presents proven methods, strategies and practical examples that enable the optimization of processes and achievement of success in company management. This is a must-read for anyone who wants to understand and effectively use demand management tools in the supply chain.

• Comprehensive discussion of demand management in the supply chain
• Practical examples of demand management in various industries
• Detailed information on demand planning and organizing
• Guidance on coordinating activities in the supply chain
• Tools for controlling activities in demand management

The authors present the concepts of product demand management in an accessible way, emphasizing the importance of the flow of goods between companies. The book discusses the planning, organizing, coordinating and controlling of activities related to demand management, taking into account the specifics of various industries. As a result, the reader gains comprehensive knowledge that he can use in practice, regardless of the sector in which he operates.

This book is also an excellent source of knowledge for students and postgraduate students in the field of logistics. Thanks to the clear language and numerous examples, the reader can easily assimilate the presented concepts and understand the complexity of the processes occurring in the supply chain. It is the ideal reading for people who want to expand their knowledge and gain practical skills in the field of product demand management.

In the book you will also find case studies, analyses of selected industries and tools that will help you effectively manage product demand in your company. You will learn how to coordinate company activities, control processes and make strategic decisions that will contribute to the success of your company. Demand management has never been easier!