REPUTATION MANAGEMENT OF FAMILY BUSINESSES - ZDZISŁAWA DACKO-PIKIEWICZ

The book "Reputation Management of Family Businesses" by Zdzisława Dacko-Pikiewicz is a comprehensive study that analyzes the key aspects of building and maintaining a positive image of family enterprises. The author, drawing on extensive theoretical knowledge and practical experience, presents concepts and tools necessary for effective reputation management in the specific context of family businesses. It is a must-read for owners, managers, and anyone interested in management in family businesses.

• Comprehensive analysis of the reputation of family businesses
• Practical tips for building a positive image
• Identification of the characteristics of family businesses
• Discussion of key factors influencing reputation
• Presentation of determinants of reputation management
• Recommendations for improving the functioning of family businesses

In the book, the author focuses on presenting views on understanding the concept of reputation and its role in building enterprise value. She analyzes the determinants of reputation and the relationships to related concepts such as identity and image, in the light of literature, various approaches, and research trends. She identifies the characteristics and distinguishing features of family businesses, areas of reputation building and resources involved in the processes of building a family business, as well as key contextual factors (internal and external) that strengthen/limit the reputation of the family business.

The book characterizes the determinants, components, and processes in the area of reputation management in the enterprise, determining the key relationships between them. The author identifies the key elements of the concept of reputation management of family businesses and the relationships between them. She develops theoretical conclusions and practical recommendations for the use of the concept of reputation management in improving the functioning of family businesses. This publication is a valuable source of knowledge for all those who want to understand and effectively manage the reputation of family businesses.

The book "Reputation Management of Family Businesses" is not only a theoretical analysis but also a practical guide that will help family businesses build a lasting and positive reputation. With this book, you will learn how to effectively manage the company's image, what actions to take to strengthen reputation, and how to avoid mistakes that can negatively affect the perception of the company by the environment. It is an indispensable tool for every family entrepreneur.

Scientific Publishing House PWN, year of publication 2020, 254 pages, format 236x170 mm. This is a compendium of knowledge that should be in the library of every manager and owner of a family business. Learn proven methods and strategies that will allow you to build a strong and positive reputation for your company.