ENTERPRISE IN THE GLOBAL ECONOMY - ZBIGNIEW MALARA

Discover the key aspects of managing an enterprise in a dynamic global economic environment. This textbook by Zbigniew Malara is an invaluable source of knowledge for students and practitioners who want to understand the challenges and opportunities of modern business.

• Global strategies: Learn effective methods to compete in international markets.
• New organizational structures: Find out how to build flexible and efficient organizations.
• Knowledge management and intellectual capital: Discover how to use knowledge to create value.
• Flexible work systems: Understand how to adapt work systems to changing needs.
• E-business: Leverage the potential of digital technologies in business operations.
• Corporate social responsibility: Act ethically and with respect for the environment.

The book "Enterprise in the Global Economy" is a comprehensive study that combines theory and practice, presenting selected issues that have the greatest impact on the business operations of enterprises. The author, Zbigniew Malara, presents global strategies, new organizational structures, knowledge management and intellectual capital, flexible work systems, e-business and corporate social responsibility. It is an ideal read for students in higher years of study who want to gain knowledge in the field of management and develop appropriate management skills.

This textbook is an excellent aid in acquiring knowledge in the field of management and shaping appropriate management skills and attitudes, which are essential in today's world. It also includes recommended literature, bibliography and a subject index, which makes it easier to deepen knowledge and search for additional information. Thanks to this book, students and managers can better understand the complexity of global business and manage enterprises more effectively in a dynamic environment.

PWN Publishing House, known for its high-quality scientific and educational publications, guarantees the reliability and timeliness of the presented content. The book was published in 2012 and has since gained recognition among students and lecturers. Its paperback cover and 167x243 mm format make it convenient to use and easy to carry. The number of pages (314) ensures a comprehensive coverage of all key issues related to enterprise management in the global economy.

Investing in this book is an investment in the future of your career. Gain the knowledge and skills that will allow you to effectively manage an enterprise in a global environment. Understanding global strategies, new organizational structures, knowledge management and intellectual capital, flexible work systems, e-business and corporate social responsibility is the key to success in today's business world.