POLISH-POLISH MEDIA WAR

The book "Polish-Polish Media War" is a fascinating journey through the meanders of Polish media reality, showing the behind-the-scenes of transformation and the influence of the media on shaping public opinion. The author, a well-known commentator from the Analiza Polityczna channel, takes us on a journey from the decline of the Polish People's Republic, through the turbulent years of transformation, to contemporary social media and their impact on politics and society. This is a must-read for anyone who wants to understand the mechanisms governing the Polish media ecosystem.

• Analysis of the transformation of the media after 1989
• Behind the scenes of creating a caste of media celebrities and their impact on politics
• Description of the impact of social media on the Polish media ecosystem
• Examples of media setups and information manipulation
• The role of foreign capital in the Polish media
• The impact of the Smolensk plane crash on the Polish media
• Description of the creation of political parties by the media

Łukasz Żygadło's book is not only an analysis, but also an attempt to understand the mechanisms that govern modern media. The author draws on the experiences of global media, analyzing phenomena such as the impact of big tech on society, neurolinguistic programming, the theory of de-individualization and social engineering. He also describes the role of algorithms, information bubbles and waves of hate in social networks, as well as the threats posed by modern media.

The author recalls what the "night shift" and the overthrow of the Olszewski government looked like behind the scenes, and highlights what a turning point in the media was the Smolensk plane crash and the accompanying industry of contempt. He looks at the media creation of political parties in subsequent actions "Let's create a coalition partner" - he describes the role of Palikot, Petru and Hołownia. He recalls media setups such as the invented affair with Nazis celebrating Hitler's birthday in the forest. The book includes numerous excerpts from interviews with the author, statements by scientists, politicians and media people.

Zona Zero Publishing guarantees a reliable analysis and an independent view of Polish media reality. The book "Polish-Polish Media War" is a must-read for anyone who wants to understand the mechanisms governing the modern world of media and their impact on politics and society. It is a read that forces reflection and critical thinking about the reality that surrounds us.

Technical data:

Author: Łukasz Żygadło

Publisher: Zona Zero

Year of publication: 2025

Number of pages: 296

Cover: paperback

Format: 207x148 mm